Chick-Fil-A To Test New “Drive-Under” Concept, Larger Kitchens To Increase Efficiency

Of all the brand new quick meals drive-thru ideas we now have written about over time, Chick-Fil-A could also be on the verge of the best.

The in style hen chain is testing a brand new idea the place to-order orders will arrive at their vacation spot automobiles down a chute. It plans on testing the idea at a brand new retailer in Atlanta, with a deal with attempting to chop down its wait instances, CBS wrote this week.

The chain will even be debuting a brand new walk-in idea retailer in New York City. 

In a statement the shop put out this week, Khalilah Cooper, government director, restaurant design, mentioned: “Digital orders make up more than half of total sales in some markets – and growing – so we know our customers have an appetite for convenience.”

Cooper continued: “Understanding this desire for convenience, the locations for these tests were intentionally selected with the customers in mind, giving them more control over their desired experience and cutting down wait-time, while continuing to provide genuine hospitality and care to every guest.”

The new Atlanta retailer goes to have 4 drive-thru lanes, with two of them devoted to cell order pickups. The lanes will run beneath the restaurant, as a substitute of round it, like present shops. This will enable the kitchen within the new idea retailer to be twice as giant. 

“Orders will travel through an overhead conveyor belt connected with chutes that run down the sides,” CBS wrote. 

“By building the kitchen above the drive-thru lanes, meals are expedited to the Team Member who delivers the order directly to the customer in a space protected by the upper level, so hospitality won’t be sacrificed for speed of service. Regardless of how you choose to order your meal, the restaurant design is made to elevate and accelerate the experience but keep the human interaction at its core,” the corporate mentioned in its assertion. 

“We want to leverage technology to elevate the human touchpoints in our restaurants,” mentioned Cooper. “These new digital formats make the customer and Team Member experience more seamless, and therefore more memorable, and give back precious time to connect with each other.”