Finance

Deep Inside Pornhub’s Finances | ZeroHedge

The financials of the mother or father firm of the controversial web site Pornhub had been revealed in a Semafor report. This supplies a uncommon glimpse into the money-making machine behind the world’s largest porn web site. 

MindGeek, which owns Pornhub and different grownup web sites reminiscent of YouPorn, Redtube, and Brazzers, “anticipated making tens of millions of dollars in profits despite MasterCard and Visa refusing to process payments for certain websites including Pornhub, with operating margins of about 27% in 2021 and almost 30% in 2022,” Semafor mentioned. 

The Visa and Mastercard ban dented earnings by as a lot as 40% in 2022. It famous if main bank cards began processing once more, it might’ve elevated 2022 income by as a lot as 40% to $455 million — barely lower than the $460 million it generated in 2018. 

Semafor mentioned these figures had been offered to traders earlier than the takeover earlier this yr. 

In March, MindGeek was bought by Canadian non-public fairness agency Ethical Capital Partners. No buy value or the place the funds got here from was disclosed in any public area. 

Meanwhile, a number of states have carried out age-verification legal guidelines for Pornhub customers, whereas the web site itself has prohibited the use of VPNs in Virginia. 

Data from web site monitoring agency Similarweb reveals Pornhub’s US rating has just lately dropped from 8 to 9. 

What Semafor has revealed, apart from all of the authorized points MindGeek is in over sexually express movies of minors discovered on its web sites, the corporate continues to be getting cash despite the fact that there are a lot of considerations the platform is a hazard to society.  

 

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