Gen Z: The More Sober Generation

Alcohol consumption per capita within the United States has been up recently. 

In the 1970s, the quantity of alcohol consumed within the nation was even larger than in the present day, nevertheless. 

As Statista’s Katharina Buchholz details below, the share of drinkers within the U.S. stood at round 70 % in that decade, in comparison with 60 % in the present day.

Generally, the nation has far fewer drinkers than many European nations.

Comparing generations, Gen Z seems to have less of an affinity for alcohol, as our graphic with knowledge from Statista Consumer Insights exhibits.

You will discover extra infographics at Statista

Only between 18 and 20 % of Americans of authorized ingesting age and underneath 28 years previous stated they frequently drank beer, wine or spirits. Among Millennials who have been born between 1980 and 1994, alcohol consumption was a lot larger – particularly for beer and wine, at 31 and 30 %, respectively, of respondents consuming the drinks frequently.

Older Americans are likely to drink much less. Figures are comparable with Gen Z consumption patterns for Gen X (born 1965-1979) and the Baby Boomer era (born 1959-1964). The exception is beer, a favourite amongst all generations earlier than Gen Z, if not for them. Hard seltzer, an alcoholic drink that has been fairly trendy recently, is common amongst Gen Z and Millennials alike if probably not amongst Gen X and Baby Boomers, exhibiting that Gen Z’s consumption may not be merely lowering however moderately shifting.


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